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Complex vs Simple Design
Different design dictates to different people. Some design calls to our inner child, other design calls to the grown up in us, and still other design calls to our inner passions. These forms of design...
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If you don’t start quickly and fail early you’re not innovating
At MetroStar we believe collaboration is the foundation for innovation. One of the ways we instill collaboration and innovation into our culture is through our Digital Ignite sessions. The Ignite...
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Important Questions You Haven’t Asked Yourself about Your Product
You’re Brilliant. You’ve come up with an idea for a product that you know is going to Change the World. You have a team of technicians, developers, designers, engineers, and managers bringing your...
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Where are Your Users Looking?
I Love Cognitive Psychology Cognitive psychology taught me that even really smart, capable individuals are susceptible to cognitive biases simply because we’re humans and that’s what humans do. A few...
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The Secret to a Great Product: Superb UX
Oh no. It’s happening. You’re sitting in a meeting and one of those horribly awkward moments has arrived when no one knows the answer to an important question: how do we incorporate User Experience...
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The UX Train: Getting Your Clients on Board
You’re on the fast track to building a successful product after having discovered the value of a user-centered approach, but your clients aren’t all on board yet. Project goals, deadlines, and politics...
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What makes a smartphone usable?
We all have that friend who LOVES Apple. But it can be difficult to tell whether their love for Apple products is based on a fear of missing out (FOMO), or on a real technical superiority that’s...
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How Smartwatches Impact Your Life
Is the “smartwatch” merely a glorified notification system or is it pioneering a new digital frontier? Our answer is: Yes. We tracked the activity of smartwatch owners for two weeks to conclude that...
View Article10 Heuristics of User Experience (UX)
An easy-to-use product will win hearts. In our first installment of our MetroStar Minute series, we cover our top 10 heuristics (approaches to quickly achieve immediate goals) for incorporating superb...
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